A BOOK OF THE YEARGUARDIAN , THE ECONOMIST , NEW STATESMAN , FINANCIAL TIMES , BLOOMBERGAnil Seth's radical new theory of consciousness challenges our understanding of perception and reality, doing for brain science what Dawkins did for evolutionary biology.A brilliant beast of a book. DAVID BYRNEHugely important. JIM AL-KHALILI'Masterly . . . An exhilarating book: a vast-ranging, phenomenal achievement that will undoubtedly become a seminal text.'GAIA VINCE, GUARDIANBeing You is not as simple as it sounds. Somehow, within each of our brains, billions of neurons work to create our conscious experience. How does this happen? Why do we experience life in the first person? After over twenty years researching the brain, world-renowned neuroscientist Anil Seth puts forward a radical new theory of consciousness and self. His unique theory of what it means to 'be you' challenges our understanding of perception and reality and it turns what you thought you knew about yourself on its head.Seth thinks clearly and sharply on one of the hardest problems of science and philosophy, cutting through weeds with a scientist's mind and a storyteller's skill.ADAM RUTHERFORD'A page-turner and a mind-blower . . . Beautifully written, crystal clear, deeply insightful.'DAVID EAGLEMANIf you read one book about conciousness, it must be Seth's.JULIAN BAGGINI, WALL STREET JOURNAL'Amazing.' RUSSELL BRAND'Gripping.' ALEX GARLAND'I loved it.' MICHAEL COCKFascinating. FINANCIAL TIMES'Awe-inspring.' NEW STATESMAN'Brilliant.' CLAIRE TOMALIN, NEW YORK TIMES